Give the buyer a useful route when an item is discontinued

An old product link may remain in a saved quotation or a customer's maintenance notes after the item is discontinued. The page should help the buyer understand the situation and the supported next step.

Keep the identity clear

A Czech supplier should distinguish a retired reference from a current product. Do not quietly replace the content under the old name with another item's specifications. That can create confusion for people using historical records.

Review alternatives professionally

If an alternative exists, the product owner decides how it should be described. A website should not infer interchangeability or technical suitability from a similar label. Explain when staff need to review the application.

Choose the page behavior

The right route may be a retained information page, a relevant replacement explanation or a deliberate removal. Consider existing customer links and the accuracy of any documents still offered. Avoid sending every retired item to a generic homepage without context.

Test an old reference

Use a fictional saved link and ask a reviewer to identify what is current, what is retired and how to ask for help. The public page and the staff inquiry record should preserve the distinction.

Google's URL-change guidance is a technical reference for mapping destinations; it does not choose a product replacement. Include the retirement decision in catalog maintenance.